Raises the Bar with the New Offerings: P7700, L610, S6400, S800c and S01

New Delhi, August 23, 2012: Nikon India, the 100% subsidiary of Nikon Corporation, leaders in imaging technology, today announced the launch of five new products to its successful COOLPIX series of digital compact point and shoot cameras. The cameras combine affordability and convenience with performance and versatility to create a lineup of cameras that are ideal for the upcoming festive season. The exciting five new models include P7700, L610, S6400, S800c, and S01.

Nikon continues to deliver products that offer stylish designs, vibrant colors and are equipped with easy functionality to capture memorable moments. All the new models are equipped with world class NIKKOR lenses and HD movie function that caters to the varied customer demands across pan India. The COOLPIX P-series model, COOLPIX P7700 is a high-performance digital compact camera loaded with the company’s best imaging technology and functions like faster continuous shooting and enhanced image quality when shooting at high sensitivities. This powerful and versatile camera features a sharp 7.1x zoom NIKKOR ED glass lens with a maximum aperture of f/2 and a 12.2-megapixel CMOS sensor.

The COOLPIX L610 is a high zoom-ratio model with a 14× optical zoom lens covering the 25 to 350mm range of focal lengths and offering simple operation, it is also equipped with a precise autofocus system, a large 3-inch LCD monitor that provides a bright display with faithful color reproduction, the L610 ensures a memorable shooting experience to capture memories with great images and HD video. The S6400 is slim, high-powered zoom camera that offers a built-in touch panel; while the S800c is Wi-Fi® compatible camera equipped with the Android™ OS. It is designed for the always connected individual; the S800c delivers the high picture quality and superior performance expected from a Nikon camera coupled with communication functions and app-based versatility of a smartphone or tablet, whereas S01 is the most compact and lightest COOLPIX model in history.

Mr. Hiroshi Takashina, MD, Nikon India said “With the new COOLPIX range Nikon is raising the standard of the photography experience. The new flagship COOLPIX camera series can unleash a photographer’s inner creativity and inspire truly magnificent images. The range offers Nikon’s elemental technologies providing customers with newer options and brings more colorful and stylish choices during the upcoming festive season. All the five cameras offer best in class technology, astonishing image quality with excellence in bringing about a new customer experience to meet the diverse customer needs. These new models, are not just good-looking, but also offer outstanding reliability and great performance and deliver on Nikon’s rich optical heritage poised to create amazing camera experience.”

Features and Functions

Primary Features – COOLPIX P7700

Description: Description: P7700_front34r_on7.1X Optical Zoom NIKKOR Lens with Maximum Apertures Of f/2.0-4.0

· 1/1.7-inch Backside Illumination CMOS Image Sensor

· Record Full-HD movies (In 1080p Format) With Stereo Sound

· Superior System Expansion (Accessories)

· 3-Inch, Approx. 921k-dot, Vari-Angle TFT LCD Monitor

· Special Effects On The Go

· Designed For Comfort And Convenience

Primary Features – COOLPIX L610

· A 14× optical zoom NIKKOR lens covering focal lengths from 25-350mm (35mm format equivalent)

· Description: Description: sThe backside illumination CMOS sensor has 16 million pixels and noise

reduction for night landscapes and indoor photos with dim lighting

· Target Finding AF, with which the user simply points the camera at the subject,

and the camera automatically focuses on the optimal subject

· Equipped with a function for recording high-resolution

full-HD (1920 × 1080p/30 fps) movies with stereo sound

· A compact body designed with large buttons for simple operation

· A variety of shooting functions to capture your desired photos

· Uses AA batteries readily available anywhere

Primary Features – COOLPIX S6400

· High-Powered 12x Optical Zoom NIKKOR Lens

· Backside Illumination CMOS Image Sensor – Effective 16.0-Million Pixel Count

· Point And Shoot – Target Finding AF

· Edit Images With Quick Effects – 3 Easy Steps

· Intuitive Touch Panel Operation

· Record 1920 × 1080p/30-fps Full-HD Movies

Primary Features – S800c

· Android 2.3 And Wi-Fi® Compatibility

· Superior Basic Performance, Image Quality And Definition

· GPS Function (A-GPS[1] Compatible)

· 3.5-Inch, Approx. 819k-dot Widescreen OLED Monitor

Primary Features – S01

· Smallest And Lightest Body In COOLPIX History

· Contemporary, Stylish Design

· All-New GUI (Graphic User Interface)

· Nikon’s Imaging Power With Advanced Shooting And Editing Functions

Price and Availability

All five models will be available by October 2012 in the Indian market, and the prices will be announced in September.